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From the Runway to Your Feed: What Makes a Fashion Trend Work on Social Media?
Thinking back to your last clothing purchase, did you buy it because something you saw on social media caught your attention? If you did, you’re not alone! According to Tinuiti’s 2025 Apparel Marketing Study, 40% of surveyed U.S. apparel shoppers discovered clothing products through social media that they later purchased. We’ve become so accustomed to…
